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Services & Leisure sector in Bulgaria

A thriving sector anchored in tourism, hospitality, and cultural offerings, with a growing emphasis on sustainability.

.market overview

The services sector is evolving to meet changing consumer preferences and digital trends, with a growing emphasis on experiential services, subscription-based models, and on-demand offerings. Companies are leveraging technology to enhance customer experiences, personalize services, and drive customer loyalty and retention.

39,93 %

.average value added in the sector 

11.5

.gross profit margin

1134.2

.total number of active firms

983.7

.turnover per company

Market structure 

The gig economy is reshaping the services sector, with the rise of freelancers, independent contractors, and platform-based work arrangements. Companies are adapting their workforce strategies and business models to leverage the flexibility and scalability of the gig economy while addressing regulatory and labor market challenges.

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