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Media & Telecommunications sector in Bulgaria
Digital disruption and evolving consumer behavior drive adaptation and innovation within this sector.
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.market overview
The media sector is undergoing digital transformation, with traditional media companies adapting to changing consumer behavior and technological advancements. Digital platforms and streaming services are gaining popularity, leading to shifts in advertising revenue and content consumption patterns.
39,93 %
.average value added in the sector
0
.gross profit margin
484
.total number of active firms
194.4
.turnover per company
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Market structure
Data analytics and artificial intelligence are revolutionizing content creation and distribution in the media sector. Companies are leveraging data-driven insights to personalize content recommendations, target advertising more effectively, and optimize audience engagement across multiple channels.
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